CHINA IS APPLE'S MOST IMPORTANT SUPPLY CHAIN, SAYS TIM COOK

2024-03-21

 

Apple CEO Tim Cook reiterated the company's long-term commitment to the Chinese market during his visit to Shanghai on Wednesday.

 

"There is no supply chain in the world that is more critical to us than China," said Cook, noting that Apple will strengthen its long-term cooperation with its Chinese partners in the supply chain and work closely with them on green and smart manufacturing to achieve mutually beneficial results.

 

Cook's visit will coincide with the opening on Thursday of a new flagship Apple store in Shanghai, which is expected to become the company's second-largest retail store in the world.

 

On Wednesday, Apple held a sharing session with Chinese suppliers such as BYD, Lens Technology, and Shenzhen Everwin Precision Technology Co., Ltd., showcasing its latest achievements and progress in smart manufacturing, green manufacturing, and talent training.

 

"We are thinking about 2030, which is only six years away. We want to be carbon neutral. So, as a company, it will take a ton of innovation, both from our partners and from ourselves, to achieve this. But I feel that, starting from now, by being here today - and having been here many, many times over the years - it is very feasible," said Cook.

 

Apple has been developing in China for over 30 years. Data shows that 151 of the company's top 200 suppliers have production activities in China.

 

And the American tech giant continues to ramp up its investment in China. Last week, Apple announced it would expand its applied research lab in Shanghai and establish a new lab in Shenzhen later this year.

 

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